Up to six unique web destinations for multi-destination Carousels. Link: One web or app destination for single-destination Carousels. For Carousels using mixed media, aspect ratios should remain consistent (1:1 image asset with 1:1 video asset).Video Carousels: 16:9 or 1:1 video assets using a single aspect ratio within one carousel.Image Carousels: 1.91:1 or 1:1 image assets using a single aspect ratio within one carousel.800 x 800 pixels is recommended for 1:1 aspect ratio. Video Carousels: 800 x 450 pixels is recommended for 16:9 aspect ratio.Image Carousels: 800 x 418 pixels is recommended for 1.91:1 aspect ratio.Carousels give marketers up to 6 horizontally swipeable images or videos to showcase multiple products or promotions, advance a narrative across several visuals, and highlight the most exciting features of a product. Tell a story and drive users to your website or app - all within a single ad. Looping: Videos will loop if the video length is under 60 seconds. Aspect ratio: recommend matching sizing of the video.Video codec recommendation: H264, Baseline, Main, or High Profile with a 4:2:0 color space. If the available video has a lower frame rate don’t try to “upsample” it. Higher is acceptable (support up to 60FPS). Prominent product placement is highly recommended for driving product consideration.Ĭaptions: Closed captioning or text overlays are strongly recommended. Please contact your Twitter Account Manager for more information.)īranding: Highly recommended throughout if using a logo, it should be persistent in the upper left hand corner. (Select advertisers are eligible to request an increase up to 10 minutes however, we advise videos to be 9:55 to account for a range of video files. Video length: 15 seconds or less is recommended. For optimal performance we strongly recommend to keep files under 30 MB. (Note: each link used reduces character count by 23 characters, electing 257 characters for Twitter copy.)įile size: 1 GB max. For more specifics depending on the type of Video Ad, see below. These specs are applicable to any Video Ad.
They’re easy to create and can be used to drive people to a website, app, or simply to engage with your brand’s message. Capture attention and tell a strong story with a visually engaging video ad. Video Ads allow you to showcase your brand, product or service and bring them to life through video.
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